Welcome to The Ayurveda Experience
Restore Your Harmony, Every Day
In our pursuit to build the world’s most trusted and recognized Global House of Ayurvedic Brands, we present to you a thoughtfully curated collection of Ayurveda-inspired products from face care, body care, and hair care to dietary supplements crafted to help you enhance your wellness and restore your harmony every single day.
We strive continuously for cleaner, safer, and more effective solutions that don’t just claim purity—they embody it. Anchored in Ayurvedic wisdom, elevated through modern science and aligned with global safety standards, each formulation is created with purpose to bring the wisdom of ancient rituals into the rhythm of your everyday.
At The Ayurveda Experience, every offering is part of a larger promise: to deliver holistic solutions that feel good, do good, and are grounded in something far deeper than trends—helping you reconnect with harmony and experience the quiet confidence that comes from feeling truly in sync with yourself.
Let your journey to daily harmony begin!
Why Choose The Ayurveda Experience ?
Why Choose
The Ayurveda Experience ?
1.75
Million+ Customers
25+
Countries
45k
5-Star customer reviews
1.75
Million+ Customers
25+
Countries
45k
5-Star customer reviews
Our Diverse Brands
Love natural, not-a-drop-of-added-chemicals kind of beauty? Check out our traditional Ayurveda brand which celebrates self-care with Heritage Ayurveda! Guided by the ancient science of Ayurveda, iYURA products contain natural and authentic Ayurvedic ingredients that work with your body, not against it.
Want a high-performing product with modern actives? Check out our contemporary brand with 90%+ Nature-derived ingredients. A. Modernica is where ancient Ayurveda and Modern Science Come Together Like Never Before! All A. Modernica Naturalis products are Vegan with No Unsafe Ingredients, No Dyes or Added Colour, No Added Sulphates or Parabens.
Ajara’s (‘Ageless’ in Sanskrit) range of pristine, indulging, nurturing skincare essentials finds its roots in Ayurveda. Thoughtfully handcrafted with pure, safe, recognizable ingredients, Ajara ensures unique, specific skin care for your skin type.
Our very own Ayurvedic Foods, Beverages and Supplements brand, Ayuttva presents unique consumables based on ancient, time-tested Ayurvedic principles that bring traditional Ayurvedic recipes of foods, beverages and supplements in convenient, modern, easy to consume formats, helping weave authentic Ayurveda more deeply into your daily routine!
Why choose personal care from iYURA, A. Modernica Naturalis and Ajara?
We aim to set a global standard in Ayurveda-inspired skincare and haircare—offering personal care that honors ancient Ayurvedic wisdom while upholding the highest standards of modern science and safety. Don’t believe us?
Explore our Personal Care Charter to discover our unwavering commitment to safety, transparency, effectiveness, and ethics—crafted to support your well-being, wherever you are in the world.
01
Fully Natural or With Natural Origin Index of 90%
All our personal care products are either fully natural or have a Natural Origin Index of over 90%, as defined by ISO 16128. This ensures that our formulations are primarily derived from natural sources while maintaining performance and stability you can trust.
02
Globally Aligned, Locally Compliant
To uphold high standards of safety for all our products across the globe, we ensure that our personal care products meet both EU and US cosmetic product guidelines. The European Union has a stringent regulatory framework for cosmetics and to ensure the safety and compliance of cosmetic products, the EU bans or restricts over 1,300 chemicals from being used in cosmetic products due to the potential health or environmental concerns they pose. All personal care products on The Ayurveda Experience are fully compliant with EU regulations. Additionally, all personal care products on The Ayurveda Experience are fully compliant with the US FDA cosmetic regulations. We also make sure to be compliant with the local guidelines of each of the countries we are present in.
03
Dermatologically Tested, Not Tested on Animals
Each personal care product on The Ayurveda Experience is dermatologically tested for safety. Prior to launch, each product undergoes controlled testing under the supervision of dermatologists, typically through a Primary Irritation Patch Test (PIPT). This helps confirm the product is non-irritating and suitable or all skin types: normal, dry, oily and combination. It adds a layer of independent clinical verification to ensure that your skincare not only feels good but is truly safe for your skin.
What’s more?
As a responsible brand aligned with ethical global standards, we do not test any of our personal care products on animals. Our formulations are developed with care and compassion, ensuring safety without any compromise.
We understand and respect the diverse values that guide our consumers’ choices. That’s why select products in our portfolio are 100% vegan—crafted without any animal-derived ingredients to support a personal care journey that aligns with your beliefs and values.
04
Our Clean Ingredient Policy: 60 Ingredients We Intentionally Leave Out
In addition to meeting EU, US, and local standards, we proactively exclude 60 specific ingredients from our personal care products that have been recognized to be questionable. This “No List” is a key pillar of our Clean Ingredient Policy and you won’t find the following ingredients in any TAE personal care product:
05
IFRA-Compliant Fragrances, Fragrance-Free Options
All fragrances across our personal care products meet the safety standards set by the International Fragrance Association (IFRA). We continuously track and monitor updated guidelines and ensure that all our fragrances adhere to the stringent safety guidelines. We also have fragrance-free options for you to choose from.
